A/B Testing Pricing Overview Price A/B testing lets you run controlled experiments — showing one price to a segment of visitors and a different price to another — before committing to a permanent change. This is one of the highest-leverage optimizations available, but also one of the riskiest: a poorly executed test destroys customer trust and produces misleading data. Most platforms do not have native price A/B testing, so this requires either a dedicated app or a custom implementation. This skill walks you through setting up price experiments correctly on each major platform. When to Use Th…