Activation Map Skill When to Use - After defining new customer segments or insights that require action. - Aligning marketing, sales, CS, and product teams on who owns what. - Tracking adoption and performance of segment-driven campaigns. Framework 1. Segment/Insight Summary – describe target segments, size, and business goal. 2. Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners. 3. Channel & Asset Needs – specify content, tooling, and integrations required. 4. Measurement – define KPIs, dashboards, and review cadence. 5. Feedback Loop – gather…