Activity Planning (活动策划) Overview Activity planning is the strategic design and execution of promotional campaigns, contests, giveaways, and interactive events on Xiaohongshu to drive engagement, acquire followers, generate user-generated content, and achieve specific marketing objectives through time-bound activities. When to Use Use when : - Planning contests, giveaways, or sweepstakes - Organizing holiday or seasonal promotional campaigns - Creating hashtag challenges or participation activities - Coordinating milestone celebrations or brand events - Designing interactive campaigns to boos…