Audience Targeting Map who the customer is (ICP) and what they do that signals intent (buying signals) into a layered paid-media targeting plan: which audience tiers to run, how each is defined, sized, budgeted, sequenced for testing, and kept from bidding against the others. The tier logic, exclusion discipline, overlap math, and funding floors are identical for B2B and B2C. What differs (see the B2B vs. B2C section for detail): - Universe size: B2B ICPs are often smaller than platform minimums. - Which tiers dominate: B2B leans firmographic and list-based; B2C leans broad, lookalike, and be…