Ad Campaign Optimization Overview Optimize paid advertising across platforms — Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, Twitter/X. Improve ROAS, reduce CAC, and scale winning campaigns. Instructions Campaign structure Organize campaigns by objective, then ad sets by audience, then ads by creative variant: Key principles: - Separate cold, warm, and hot audiences into different campaigns (different budgets, different optimization) - Use Campaign Budget Optimization (CBO) within each campaign - Exclude audiences across campaigns (retarget pool excluded from prospecting) - Keep 3-…