Conversion Tracking Verify that conversion tracking actually measures reality before a single dollar of campaign budget spends. - The anti-pattern this skill exists to prevent: teams treat tracking as a launch-checklist checkbox, tick it off from a settings screenshot, and discover it was broken only once the spend report stops making sense. 70-80% of B2B SaaS search accounts audited by GrowthSpree carry at least one significant conversion tracking issue. - The governing principle: bad conversion data does not merely misreport, it actively trains the bidding algorithm to find the wrong people…