Creative Fatigue Read a creative's performance-over-time data and decide whether it is genuinely wearing out, how confident that call is, and what to do about it. The core discipline is refusal: many things can cause a declining metric, and creative wear-out is only one of them. Most refresh decisions are made too early, off one metric, against no baseline. This skill runs a differential diagnosis in a fixed order, confounder screen before the fatigue call, never after: 1. Baseline 2. Confounder screen 3. Decay measurement 4. Confidence gate 5. Verdict Two further tensions stay live throughou…