Ad Spend Optimizer Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. When to Use This Skill - Quarterly budget planning — reallocate spend based on performance data - Channel mix optimization — find the right balance across platforms - Performance troubleshooting — diagnose why CAC is rising or ROAS declining - Scaling decisions — determine if a channel has headroom to scale - New channel testing — structure test budgets with clear success criteria Methodology Foundation | Aspect | Details | |--------|---------| | Source…