Adoption Playbook Skill When to Use - Launching onboarding/adoption initiatives for new segments or products. - Refreshing adoption strategies after major roadmap or packaging changes. - Standardizing enablement for CS, product, and marketing partnerships. Framework 1. Persona & Journey Mapping – goals, blockers, success metrics, critical milestones. 2. Play Matrix – channel x milestone view of actions, owners, cadences, and triggers. 3. Content Library – templates for comms, workshops, office hours, and enablement assets. 4. Measurement Plan – activation, usage, sentiment, expansion metrics…