Creative Audit 1. Inventory assets by concept, hook, offer, format, placement, audience, date, and performance window; cosmetic resizes are not distinct concepts. 2. Load only active-platform specifications and current policy sources. 3. Evaluate attention, clarity, brand/offer evidence, platform-native execution, accessibility, destination match, format/safe-zone compliance, and disclosure. 4. Diagnose fatigue only from time-series delivery and response evidence, not age alone. 5. Keep creative quality, format compliance, and measured performance separate. 6. Return prioritized refresh or ex…