Affiliate Performance Dashboard Define what an affiliate program dashboard measures and how it is laid out, then deliver a dashboard specification document. The spec - not a built dashboard - is the artifact: whoever owns the BI tooling implements it from the spec. No canonical affiliate-dashboard framework exists, and metric definitions are not standardized: no standards body enforces them, IAB and the PMA publish guidance only. Say this plainly to the user; never present a branded framework that does not exist. The method borrows four established things and nothing else: - Incrementality me…