Affiliate Program Overview An affiliate program pays partners a commission for each sale they refer, making it a performance-based acquisition channel with no upfront media cost. The right setup depends on your platform — most merchants get 90% of the value from a dedicated app without writing any code. Custom commission rules, fraud detection, and automated payouts are where custom development adds value. When to Use This Skill - When launching a creator or influencer partnership program with revenue share - When replacing a third-party affiliate network (ShareASale, CJ) to reduce 20–30% net…