Conversion Copywriting Engine Copy is salesmanship in print. This isn't about writing — it's about selling. Every word earns its place or gets cut. Quick Health Check Rate the copy 1-5 on each dimension. Score < 24 = rewrite needed: | # | Dimension | Question | |---|-----------|----------| | 1 | Clarity | Can a 12-year-old understand the offer in 5 seconds? | | 2 | Specificity | Are there numbers, timeframes, and concrete outcomes? | | 3 | Desire | Does the reader WANT the outcome described? | | 4 | Proof | Is there evidence (testimonials, data, logos, case studies)? | | 5 | Urgency | Is ther…