Anticipation & Payoff Think like a comedian setting up a punchline. Every great moment is earned by what came before. The windup is half the pitch. Core Mental Model Before animating any action, ask: What prepares the audience for this? Anticipation isn't just physical preparation—it's a promise. You're telling the audience "something's coming" so they're primed to receive it. The payoff is keeping that promise with interest. The 12 Principles Through Setup-Delivery Anticipation — The principle itself. Before going right, go left. Before jumping up, crouch down. The opposite direction creates…