Art Direction Direct creative work that extends the brand into specific deliverables. Photography, illustration, video, motion, campaigns, environmental design. This skill assumes brand identity is approved ( complete). Art direction is about applying and extending it, not defining it. --- When to use - Briefing photographers, illustrators, videographers - Developing campaign creative concepts - Directing in-house creative teams - Writing creative direction documents for vendors - Evaluating creative deliverables for brand fit - Adapting brand visual identity to a new format or context When N…