Audience Research Knowing the audience deeply is the highest-leverage input to good content. You can have perfect voice and clean mechanics and still get ignored if the content doesn't speak to what the audience actually wants, in words they actually use. This skill builds that understanding — and writes it down so every other skill can use it. It goes deeper than the audience sketch in . Two ideas drive it: 1. Jobs-to-be-done beat demographics. "35-year-old marketing manager, urban, likes coffee" tells you nothing about what to post. "Wants to stop feeling stupid in budget meetings" tells yo…