Authentic Product Representation The fastest way to lose a visitor's trust is a product visual that is obviously staged. People have seen thousands of landing pages; they recognise a fabricated dashboard, a screenshot full of lorem ipsum, or a "terminal" that prints things the real tool never would. The visual that converts is the one that looks like it was screenshotted straight out of the working product — because it was, or because it was built to be indistinguishable from it. The principle is simple: the visual is the product, not a poster of it. Every shortcut away from that — invented d…