Awesome Marketing Science Guide Skill by ara.so — Marketing Skills collection. This skill provides guidance on the Awesome Marketing Science resource collection — a curated list of open-source libraries, papers, and methodologies for marketing measurement, including Media Mix Models (MMM), geo incrementality testing, multi-touch attribution (MTA), causal inference, and Bayesian approaches. Overview Awesome Marketing Science is a comprehensive resource hub covering: - Media Mix Modeling (MMM) : Measure channel-level ROI and optimize budget allocation - Geo Experimentation : Test incrementality…