Blue Ocean Strategy Framework Strategic framework for creating uncontested market space that makes the competition irrelevant, based on the simultaneous pursuit of differentiation and low cost. Core Principle Don't compete in bloody red oceans. Create blue oceans of uncontested market space. Most companies fight for share in existing industries; winners create new market space where competition is irrelevant by delivering a leap in value for both buyers and themselves. Competition-based strategy is zero-sum — value innovation creates new demand and breaks the value-cost trade-off. Scoring Goa…