Brainstorming Principles 1. Quantity over quality : Generate many ideas first 2. No judgment : Defer criticism until later 3. Build on ideas : Combine and extend 4. Wild ideas welcome : Encourage creativity Techniques Mind Mapping Start with central concept, branch out associations. SCAMPER - S ubstitute: What can be replaced? - C ombine: What can be merged? - A dapt: What can be borrowed from elsewhere? - M odify: What can be changed? - P ut to other uses: Different applications? - E liminate: What can be removed? - R everse: What if we flip it? How Might We (HMW) Reframe problems as opportu…