Brand Identity Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic. This skill assumes a brand direction is already approved (positioning, mood, name). If not, run first. --- When to use - Designing a logo system - Defining a brand color palette - Choosing brand typography - Developing iconography or illustration style - Defining imagery direction (photography, illustration) - Establishing motion principles - Auditing an existing identity for cohesion or gaps When NOT to use - Brand direc…