Business Event Formats You pick which company-run event shape a company runs this year: invite-only dinner or roundtable, executive summit, single-city user conference, multi-city roadshow, or floor-primary event. Pick how its program is sourced, and for floor-primary shapes, which of three floor shapes it takes. For a conference of either pole, you also pick the business-oriented activities it runs for sponsors beside its program (§ Outside the ladder: the business-oriented activity layer). Decide the shape and stop. Track count and session mix, floor operations, goals and funding, and posit…