Email Cadence Design Skill When to Use - Planning nurture, onboarding, or expansion sequences with multiple branches. - Auditing send frequency to reduce fatigue and unsubscribes. - Coordinating cross-channel touches (email, in-app, SMS, sales assist). Framework 1. Goal Alignment – map KPIs per stage (activation, education, expansion, retention). 2. Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays. 3. Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage. 4. Channel Mix – pair emails with supporting channels; document own…