plugin: instantly updated: 2026-01-20 Campaign Metrics Core KPIs Primary Metrics | Metric | Formula | Benchmark (Cold Email) | |--------|---------|------------------------| | Open Rate | (Opened / Sent) 100 | 40-50% (good), 25-40% (average) | | Reply Rate | (Replied / Sent) 100 | 5-10% (good), 2-5% (average) | | Positive Reply Rate | (Positive / Replied) 100 | 25-40% (good) | | Bounce Rate | (Bounced / Sent) 100 | <2% (healthy) | | Unsubscribe Rate | (Unsubscribed / Sent) 100 | <0.5% (healthy) | Secondary Metrics | Metric | Formula | Use Case | |--------|---------|----------| | Emails per Lea…