Campaign Planning Skill When to Use - Before launching multi-channel GTM efforts. - When stakeholder alignment on goals, personas, and offers is needed. - During quarterly planning or major product launches. Framework 1. Set Objectives – tie to revenue/pipeline targets, define primary KPIs. 2. Audience & Offers – map personas, stages, ICP tiers, and value propositions. 3. Messaging Architecture – craft key narrative, proof points, CTA hierarchy. 4. Channel Mix – select channels, budget split, cadence, sequencing logic. 5. Workback Plan – create timeline with dependencies, approvals, and resou…