Campaign Planning Skill Frameworks and guidance for planning, structuring, and executing marketing campaigns. Campaign Framework: Objective, Audience, Message, Channel, Measure Every campaign should be built on this five-part framework: 1. Objective Define what success looks like before planning anything else. - Awareness : increase brand or product visibility (measured by reach, impressions, share of voice) - Consideration : drive engagement and education (measured by content engagement, email signups, webinar attendance) - Conversion : generate leads or sales (measured by signups, demos, pu…