Case Studies Skill When to Use - Sales needs tailored proof points for a segment or persona. - Marketing is launching a campaign that requires social proof. - Customer success wants standardized win-story format. Framework 1. Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results). 2. Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows. 3. Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA. 4. Format Variations – PDF, one-pager, slide deck, video script, micro social posts. 5.…