Cash Flow Forecasting Overview Cash flow forecasting predicts when money actually enters and leaves your bank account — not when revenue is recognized. For ecommerce businesses, cash and revenue timing diverge significantly: payment processors hold funds for days or weeks, inventory must be purchased and paid for weeks before it sells, and marketplace disbursements are bi-weekly or delayed by account reviews. This skill guides you through building a 13-week rolling cash flow forecast using your platform's data, covering the key cash timing differences by sales channel, and setting up a simple…