CDP Domain Knowledge Skill Purpose Provide comprehensive CDP domain knowledge for analyzing requirements in customer data unification, segmentation, and marketing activation. What is a CDP? A Customer Data Platform (CDP) is a packaged software that: - Collects customer data from multiple sources - Creates unified customer profiles (360-degree view) - Enables segmentation and audience building - Activates data to marketing channels CDP vs DMP vs CRM | Capability | CDP | DMP | CRM | |------------|-----|-----|-----| | Data Type | First-party + Third-party | Third-party cookies | First-party | |…