Channel Pacing Guardrails Skill When to Use - Reviewing weekly/monthly pacing to stay within spend and efficiency targets. - Triggering alerts when CPL/CAC/ROAS drift beyond tolerance. - Aligning finance + marketing on reallocation decisions. Framework 1. Budget Bands – define min/max pacing per channel, region, and campaign tier. 2. Efficiency Guardrails – set CAC, CPL, ROAS, payback thresholds with warning/critical bands. 3. Alert Workflow – specify channels, owners, escalation paths, and notification cadence. 4. Exception Policy – document when overrides are allowed and approval requiremen…