Clay Reference Architecture Overview Production architecture for Clay-based lead enrichment and go-to-market data operations. Covers the three integration patterns (webhook-only, webhook + HTTP API, and full Enterprise API), table schema design, and CRM synchronization flows. Prerequisites - Clay account with appropriate plan tier - Clear understanding of data volume and enrichment needs - CRM integration target (HubSpot, Salesforce, etc.) - Defined Ideal Customer Profile (ICP) Instructions Step 1: Choose Your Integration Pattern Step 2: Design Table Schema Standard Lead Enrichment Table: Ste…