Closing Deals Overview Closing is not a moment — it's the result of everything that came before it. If you did discovery well, wrote a sharp proposal, and handled objections honestly, closing feels natural, almost obvious. This playbook covers what to do at the finish line: how to move a warm prospect to a signed contract, how to recover deals that stall, and how to set up the relationship so the first day as a client is as smooth as possible. --- Step 1: Recognize the Buying Signals Before you close, you need to know they're ready. Pushing a close on someone who isn't there yet damages trust…