Co-Marketing Governance Skill When to Use - Planning joint campaigns, launches, or events with partners. - Managing MDF budgets, approvals, and performance tracking. - Preparing partner QBRs or exec updates focused on demand-generation impact. Framework 1. Program Intake – business case, audience, KPIs, required assets, legal/compliance checks. 2. Approval Workflow – decision matrix for marketing, partner, and finance stakeholders. 3. Execution Cadence – sprint plan, shared tracking sheets, and content governance. 4. Measurement & Attribution – agreed metrics (MQLs, pipeline, revenue, influen…