Cohort Analysis Overview Cohort analysis tracks groups of users with shared characteristics over time, revealing patterns in retention, engagement, and lifetime value. When to Use - Measuring user retention rates and identifying when users churn - Analyzing customer lifetime value (LTV) and payback periods - Comparing performance across different user acquisition channels or campaigns - Understanding how product changes affect different user groups over time - Tracking engagement patterns and identifying early warning signs of churn - Evaluating the long-term impact of onboarding improvements…