Cold Outreach Mastery When to Use - Building outbound sequences for new personas or segments - Personalizing cold email / LinkedIn outreach at scale - Diagnosing low open or reply rates in existing sequences - Designing follow-up cadences for SDR/XDR or founder-led sales Framework 1. Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA. 2. SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA. 3. Channel Mix – email templates + LinkedIn touches + call follow-ups working together. 4…