Color Mode and Theme The Decision: Light, Dark, or Both Color mode is a brand and context decision, not a personal preference. Make it deliberately. Light (white design) Tone: Open, trustworthy, content-forward, accessible, professional Fits: Marketing sites, e-commerce, editorial, SaaS with mixed audiences, consumer products, B2B tools where the content is the focus Light mode is the safer default for most products. It performs better in bright environments and has broader accessibility coverage out of the box. Dark (dark design) Tone: Premium, focused, immersive, technical, high-contrast da…