Community Advocacy Toolkit Skill When to Use - Launching referral programs, ambassador cohorts, or testimonial drives. - Equipping community managers with repeatable advocacy motions. - Capturing social proof for campaigns, admissions events, or partner pitches. Framework 1. Advocate Segments – active students, alumni, faculty champions, employer partners. 2. Value Exchange – define incentives (scholarships, swag, career access, recognition). 3. Activation Motions – events, content spotlights, referral challenges, mentorship. 4. Governance – guidelines, approval workflows, consent forms, bran…