Community Management Turn an audience into a community — the strategy layer of the engagement cluster. The tactical skills handle the brand talking to people ( = craft, = cadence, = when it goes wrong). This skill builds the space where members talk to each other. The 2026 shift is broadcasting → belonging : community outperforms virality , it's algorithm-proof (closed spaces aren't suppressed by feed changes), and it's measured by relationship depth, not follower count. A real community is a moat; an audience is rented. Step 0 — Read the context Load , , : who these people are, what they car…