Competitive Platform Analysis Use this skill to decide who to benchmark and where to find them before any scoring begins. A competitive analysis is only as good as its frame: the wrong set makes the client look either unbeatable or doomed. The goal is a defensible, decision-relevant set — not an exhaustive census. When to Activate - About to start a competitive benchmarking project and need to define the competitor set first. - Unsure which companies belong in Direct / Adjacent / Aspirational tiers. - Need a defensible, pruned scope for a market landscape report. - Has a positioning brief and…