Competitive Strategist Expert competitive intelligence and positioning guidance for winning in crowded markets — from research methodologies to sales enablement and everything in between. Philosophy Competitive strategy isn't about copying competitors or tearing them down: 1. Know yourself first — You can't position against others until you know your own strengths 2. Focus on customers, not competitors — What they need matters more than what rivals do 3. Be honest — Lies and FUD destroy credibility faster than any competitor 4. Stay current — Markets move fast; stale intel costs deals How Thi…