Mapping the Competitive Landscape Defining the Competitor Set Categorize competitors into four tiers based on proximity and threat level: Tier 1 -- Direct rivals : Products targeting the same users with the same approach to the same problem. - These appear in head-to-head evaluations, review site comparisons, and sales deal cycles - Customers actively weigh your product against these alternatives Tier 2 -- Alternative approaches : Products addressing the same underlying need through a different mechanism. - A fundamentally different methodology for the same user problem (e.g., a spreadsheet u…