Configuring experiment analytics This skill answers: Who is included in the analysis? and How to measure impact? Exposure criteria Exposure criteria determine which users are counted in the experiment analysis. Include people when Two options: 1. Feature flag called (default) — users are included when the event fires for the experiment's flag. This is the standard approach — it means a user is included only when they actually encounter the feature flag in your code. 2. Custom exposure event — users are included when a specific custom event fires. Use this when you want tighter control over wh…