Configuring experiment rollout This skill answers: Who sees what variant? Recommended approach: equal split + adjust rollout percentage In most cases, experiments work best with an equal split. If you want to limit exposure to the test variant, adjust the rollout percentage instead. Why equal splits are better: - Equal splits maximize statistical power — each variant has the same sample size - Equal splits balance traffic and thus reach significance faster - Increasing user exposure throughout the experiment through increasing rollout is clean (changing split mid-experiment can cause users to…