Content Marketing & Build-in-Public For a solo founder, content IS the marketing department. This skill helps you pick a platform, build an audience through authentic sharing, and convert followers into customers — without a marketing team or ad budget. Core Principles - Content is not marketing. Content is proof of expertise, proof of work, and proof that you understand your audience's problems better than anyone else. - Build-in-public is the highest-ROI content strategy for a solo founder. It costs nothing, builds trust, and creates a moat of authenticity no competitor can copy. - One plat…