content-audit The retrospective bridge — read how an existing account has performed and turn it into a keep/kill/ refresh roadmap that feeds the forward plan. It reads (via ) and recommends ; the human and other skills act . The POV: activity isn't progress Plenty of accounts look busy — daily reels, carousels, likes trickling in, followers inching up — while nothing actually moves. A content audit finds the signal under the busy-ness : what gets saved and shared (not just liked), which pillars are starved or bloated, where the voice has drifted (or where your winners say it should evolve ),…