Content Consistency (内容一致性) Overview Content consistency is the strategic maintenance of regular posting schedules, unified visual style, coherent content themes, and steady brand voice that builds audience trust and algorithmic favor on Xiaohongshu. Audiences follow creators for predictable value delivery—inconsistent posting, erratic quality, or shifting focus confuses and loses followers. The core principle: consistency compounds—regular, reliable content delivery trains both audience expectation (they know when to expect new content) and algorithmic preference (platform rewards reliable c…