Content Creation Skill Guidelines and frameworks for creating effective marketing content across channels. Content Type Templates Blog Post Structure 1. Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO) 2. Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword. 3. Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data. 4. Conc…