Conversion Diagnostic Kit Skill When to Use - Sudden drops in conversion, AOV, or checkout completion. - Preparing experiment backlogs tied to funnel pain points. - Aligning engineering, UX, and marketing on remediation priorities. Framework 1. Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics. 2. Segmentation Grid – device, channel, geography, campaign, customer type. 3. Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment. 4. Prioritization Model – score by impact, confidence, effort, and guardrail risk. 5. Action Tracker – l…