Conversion Rate Optimization Overview Conversion rate optimization (CRO) is the systematic process of increasing the percentage of visitors who complete a purchase. Before spending on tools or tests, run a structured audit using free platform analytics and a heatmap tool to identify where users actually drop off. Most stores have 3–5 high-impact fixes that require no A/B testing — just implementation. When to Use This Skill - When overall store conversion rate is below 2% and you need a structured diagnostic approach - When preparing an A/B test backlog based on data rather than guesses - Whe…