Copywriting Direct response copywriting for landing pages, ads, emails, and product descriptions using proven conversion frameworks. Purpose Generate persuasive marketing copy that converts. This skill applies direct response frameworks (PAS, AIDA, BAB, 4Ps) rather than generic writing. It focuses on clarity, specificity, and reader action. Workflow Step 1: Gather Context Before writing, collect: - Product/service: What are you selling? - Target audience: Who is the buyer? What do they care about? - Desired action: What should the reader do? (buy, sign up, click, reply) - Key benefit: What's…